Both SEO specialists and digital marketers are engaged in promoting a business by improving the position of a website and attracting the attention of consumers to a product or service. Today, such specialists are top-ranked in the online labor market, and therefore more and more people are thinking about joining their ranks.
But where can you get good education opportunities while the current assortment of online courses can be confusing? Someone offers a one-day course and claims that this is enough to become a specialist, while the other company offers a whole year of study to become an expert. In this article, you will find 6 schools and courses that are worth your attention if you want to gain knowledge in the field of marketing and SEO promotion.
Top 6 Schools for Future SEOs and Marketers
Future specialists in the field of digital marketing and SEO promotion need not only to obtain the appropriate knowledge but also to be always aware of updates, forecasts, and new trends in the area. For example, this article shows the future of SEO. And it is necessary to constantly monitor similar, and most importantly, reliable content in order to provide high-quality and relevant services.
Also, such a professional activity as running SEO and digital marketing projects imply the development of communication skills. For example, attracting new bloggers is a part of the work of both SEO specialists and their colleagues from the field of influencer marketing. Therefore, in addition to obtaining specialized knowledge, you have to develop communication skills and stay always tuned into current and upcoming digital trends. So, let’s proceed with the schools and courses that will help you land a job in the field of SEO promotion and digital marketing.
Search Engine Optimization Course from London Marketing Academy
This course is suitable for both beginners and business owners who want to acquire not only theoretical but also practical skills. You can gain the following knowledge in the field of SEO with the help of this course:
- Optimization of websites for top positions in search engines.
- Search engine marketing (SEM).
- Updating search engine algorithms.
- Keyword research methods and tools.
- Analysis of your and your competitors’ websites’ performance.
- Web pages and content optimization.
- Development of SEO strategy.
- Project management skills development.
Digital Marketing Course from British Academy of Digital Marketing
This course is accredited by the Standard Office and it comes with the advantage to join the Content Marketing Association. The course is CPD accredited as well, and you can study online. During the educational process, you will gain the following knowledge:
- Knowledge of digital marketing, social media marketing, and so on.
- Knowledge of SEO, website design, and user behavior patterns.
- Social media ads tactics, strategies, and analytics.
SEO and Digital Marketing Diploma from One Education
Through this educational program, you will gain a complete understanding of modern marketing practice. The course comes in online mode, so you can adapt the learning schedule based on your needs.
Here is what you will learn through training:
- Understanding SEO and digital marketing strategies.
- Using the Google search console.
- Analytics of SEO strategy effectiveness using Google Analytics.
- Targeting, keyword research, creating do follow backlinks, and more.
- Optimization of YouTube accounts based on SEO.
- An in-depth study of email marketing.
- Social media marketing best practices.
Digital Marketing Courses from King’s College London
This is a full-time educational program that lasts for one year. After completing it, you can receive an accreditation certificate from the Chartered Institute of Marketing. During this educational program, you can gain quality knowledge and become an expert in digital marketing. You will be able to acquire the following knowledge:
- Digital marketing strategy development.
- Features of communication in digital marketing, consumer behavior patterns, and insights.
- Marketing analytics tools and features.
- Features of marketing research.
- Neuromarketing, social media, b2b marketing, and international marketing theory and practice. The Beginner’s Guide to SEO from MOZ
This free and easy course is a great option for newbies who are thinking of becoming SEO experts. With the help of this course, you will be able to discover SEO basics to understand whether this field of activity suits you. It is also a popular course for those who want to promote their website on their own. The course consists of images and text. You will learn the following with its help:
- Search engines mechanisms.
- Keywords research tools and best practices.
- On-Page SEO and Technical SEO insights.
- Link building strategy development and implementation.
- Tracking SEO success.
- SEO glossary.
SEO Course from The Chartered Institute of Marketing
This one-day course is perfect for business owners who want to learn how to increase website conversions and traffic. It is suitable for beginners as well as it explains SEO basics with a practical emphasis. As part of the course, you will be able to learn the following:
- Development and improvement of optimization strategies.
- SEO keywords research.
- Competitor’s keywords analysis.
- SEO performance measurement.
- Out-of-page SEO tactics.
The course is suitable for business owners, copywriters, marketers, web managers, and everyone eager to get an idea of the ways modern SEO works.
Wrapping Up
To become a sought-after specialist in the field of SEO and marketing, you should take care of getting a high-quality education and also do not forget about applying and testing your knowledge in practice. As you can see, there are different forms of training and it is up to you which option to choose since the key in this profession is not just having a diploma, but also gaining practical skills that can be confirmed.
